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So we pay, use a workaround like the one above, wasting away a Sunday on hiding our prior existence, exporting and importing our data, or leave to another place, that tells us „Hi there, I have a discount for you (only the 1st year)“.Īnd then you think, some times life sucks, but the sun is out, the birds are singing, the beer is cold and the girls are pretty. Plus even if not, you would need several years (could do the math, but you get the idea) to recover the revenue lost in the single year where you discounted. So you give the discount to everybody, and because everybody is so happy, you win 10 newbies by this.īut your accountant is blown, because your income drops to 660, and when you expect it to go back up 1 year later to 1.100, you get the next revolution from your users.
Now you discount for newbies, 5 will join, makes a revenue of 1.030 bucks the 1st year (40% discount), and 1.050 ever after. You have a customer base of 100 paying clients, making you 1.000 bucks a year.
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